Dick Postel
Co-Founder and Director
Boeing 787/777 commander with 4 decades of aviation experience. Governance, strategy, and operational architecture.
About
Lusion is a downloadable persistent social platform on Unreal Engine 5. Identity, expression, virtual housing, and a real creator economy. We are Lusion World, the studio behind it.
About Lusion
Lusion is a persistent social platform: downloadable, identity-first, built for adults who want to live another life alongside their real one. Avatars you spend years in. Housing you make your own. A creator economy where the people building the world get paid in real money, not tokens. A digital Amsterdam to begin with, then more places. Launching in Brazil because Brazilians have always been the most socially native players online, underserved by platforms built for North American tweens.
We started Lusion because the social-world category proved durable demand twenty years ago and then stopped iterating. Second Life, IMVU, VRChat and FiveM all proved adult players will return to the same world for years if the world respects them. None of them were built on the engine, identity layer, or creator-economy mechanics that today's audience expects. Unreal Engine 5 closes the technical gap. We close the rest.
We are explicit about what we are not. Not a crypto project. No token. Social credits are non-transferable. Real-money conversion is handled through Tilia, the regulated money-services arm originally built for Linden Lab. Adult content is gated by Privado ID. These are the unglamorous choices that make a social platform safe enough to actually live in.
Engine
Unreal Engine 5.7.4
Target
M1 MacBook Air baseline
Launch market
Brazil
About Lusion World
Lusion World Limited is incorporated in Malta. The team is distributed across Malta, Brazil, the Netherlands, Italy and Poland. We operate as a small, senior studio, not a large junior one. Every engineer and artist has shipped before, or is under the architectural guidance of someone who has. Our documented Technical Constitution, Rendering Budget Constitution, Character Architecture and Motion Charter exist because we treat the codebase like a system that has to fly, not a creative experiment.
We hire slowly. We onboard with documents. We expect AI to be a force multiplier across every role; we expect humans to take responsibility for the output. AI accelerates the work; the human ships it.
Built in Malta
Lusion World is incorporated in Malta. Not as a postbox, as the actual studio. The Maltese economy is part of how this company works, not an administrative footnote.
Employment
Maltese jobs, starting now and growing.
The Creative Director will be the first Maltese Jobsplus-registered employee, with onboarding underway. The Community Manager will follow on the same basis. As Lusion grows, our hiring strategy deliberately targets University of Malta and MCAST graduates, with experienced contractors from Phase A1 offered relocation to Malta for permanent roles.
Taxes and IP
Revenue and intellectual property are Maltese.
Lusion World Limited pays corporation tax in Malta. VAT-registered in Malta. Every Maltese employee pays income tax in Malta. The LUSION trade mark is filed in Malta under EU trade mark application 019301533. The dynamic character mesh streaming technology that sits at the core of the platform, for which no off-the-shelf equivalent exists, is owned by a Maltese company and is licensable to third-party studios worldwide. The IP is Maltese.
Growth
International revenue, landing in Malta.
Lusion launches in Brazil. Secondary markets follow across Southeast Asia, Europe, and the global English-speaking market. Every subscription, virtual goods purchase, and creator transaction flows through a Maltese legal entity. Lusion is building infrastructure comparable in scale to existing social platforms, headquartered in Malta, scaling from here.
We are not a remote-only studio with a Malta letterbox. We are a Maltese studio that works with the right specialists wherever they are.
Team
Co-Founder and Director
Boeing 787/777 commander with 4 decades of aviation experience. Governance, strategy, and operational architecture.
Co-Founder and Creative Director
The creative force behind Lusion's identity, visual direction, and brand. Art direction authority across all visual output.
Core Team
Rendering and Performance
Authors the Rendering Budget Constitution.
Character Technical Architect
Custodian of the Motion Charter and Character Architecture, inheriting the seat originally held by Josh Burton.
Lusion is built by a distributed team across Malta, Brazil, the Netherlands, Italy and Poland, with specialists in character art, animation, level design, code governance and engine engineering.
Next steps
For players
Join the world
Sign up for the waitlist and get first access when Lusion opens in Brazil.
See more →For journalists
Press kit and contacts
Boilerplates, founder bios, fact sheet, downloadable assets.
See more →For people who want to build
Open roles
We are hiring across art, engineering, and operations.
See more →