Lusion is a downloadable persistent social platform built on Unreal Engine 5 by Lusion World Limited, based in Malta. Launching in Brazil, Lusion is centered on identity, avatar expression, virtual housing, and a creator economy. Not a crypto project. www.lusion.world.
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Lusion is a downloadable persistent social platform built on Unreal Engine 5 by Lusion World Limited, a Malta-based studio. Launching first in Brazil, Lusion is centered on digital identity, avatar expression, virtual housing, and a real creator economy. This page contains approved boilerplates, founder bios, fact sheet, FAQ and press assets.
Last updated May 2026. Response within 48 hours, CET.
Boilerplates
Approved company descriptions.
Three lengths. Use whichever fits your word count. All three are press-ready and may be quoted verbatim.
Lusion is a downloadable persistent social platform built on Unreal Engine 5 by Lusion World Limited, a Malta-based studio. Launching first in Brazil, Lusion is centered on digital identity, avatar expression, virtual housing, and a real creator economy. The platform is not a crypto or Web3 project: social credits are non-transferable; fiat conversion is handled through Tilia, the regulated money-services arm originally built for Linden Lab; adult content is gated by Privado ID. Co-founded by Hendrikus 'Dick' Postel (Director) and Magdalini Giannikos (Creative Director), Lusion is built by a distributed team across Malta, Brazil, the Netherlands, Italy and Poland. The platform holds the target performance baseline on an M1 MacBook Air. www.lusion.world.
Lusion is a downloadable persistent social platform built on Unreal Engine 5 by Lusion World Limited, a Malta-based studio. Launching first in Brazil, Lusion is centered on the things first-generation virtual worlds proved durable demand for, and rebuilt on modern technology: digital identity, avatar expression, virtual housing, and a real creator economy. The tagline is 'A social world where you live another life.'
Lusion is explicitly not a crypto or Web3 project. There is no token. Social credits (Currency A) are non-transferable. Fiat conversion (Currency B) is handled through Tilia, the regulated money-services business originally built for Linden Lab and still used by Second Life. Adult content gating uses Privado ID. The studio operates a documented Technical Constitution, Rendering Budget and Character Architecture, and operates against a performance target on M1 MacBook Air baseline.
Co-founded by Hendrikus 'Dick' Postel (Co-Founder and Director) and Magdalini Giannikos (Co-Founder and Creative Director, Brazilian), Lusion is built by a distributed team with core technical leads Dario Visaggio (Rendering and Performance) and Ryan Griffin (Character Technical Architect). Incorporated as Lusion World Limited, 189 Marina Suites, Triq Marina, Pieta, PTA 9041, Malta. Maltese employment, Maltese-registered IP including EU trade mark application 019301533, and a hiring pipeline targeting University of Malta and MCAST graduates. www.lusion.world.
Founders
Who is building this.
High-resolution headshots available in the press kit bundle.
Hendrikus 'Dick' Postel
Co-Founder and Director
Dick Postel co-founded Lusion World and serves as Director. He brings 4 decades of aviation command experience, including Boeing 787 and 777 captain roles, a background he credits for the operating discipline that shapes Lusion's engineering culture: documented constitutions, hard performance budgets and review cadences. Dutch, based in Malta, he leads product, fundraising and operations at Lusion.
At Lusion, Dick is responsible for the platform's long-term vision, the company's relationships with technical advisors and contracted specialists, and the Brazil-first launch strategy. He works closely with co-founder Magdalini Giannikos on art direction governance.
Magdalini Giannikos
Co-Founder and Creative Director
Magdalini Giannikos is the original visionary behind Lusion. The concept of a social virtual world set in Amsterdam started with her, and the project would not exist without her. As Co-Founder and Creative Director, she leads the creative direction, visual identity, and brand of the world. Brazilian, she holds art-direction authority across the platform: avatar design, world look-development, the Style System that governs how identity is expressed in-world, and the visual language of Lusion's digital Amsterdam setting.
Magdalini leads Lusion's Brazilian creator-economy work and is the studio's point of contact for Brazilian press and community partners. She works with the character art and animation teams on the full character pipeline.
Core Team
Photo
Dario Visaggio
Rendering and Performance
Authors the Rendering Budget Constitution. Leads Layer 2 oversight and shader governance for the Lusion platform.
Photo
Ryan Griffin
Character Technical Architect
Custodian of the Motion Charter and Character Architecture. Inherited the seat originally held by Josh Burton, who authored the foundation of Lusion's Character Constitution.
Lusion is built by a distributed team across Malta, Brazil, the Netherlands, Italy and Poland, with specialists in character art, animation, level design, code governance and engine engineering. Full team detail is provided on request to qualified press contacts.
Fact sheet
Fact sheet.
- Company
- Lusion World Limited
- Headquarters
- Pieta, Malta
- Registered address
- 189 Marina Suites, Triq Marina, Pieta, PTA 9041, Malta
- Co-founders
- Hendrikus 'Dick' Postel; Magdalini Giannikos
- Product
- Lusion
- Tagline
- A social world where you live another life
- Category
- Persistent social platform; comparable category to Second Life and IMVU, built on modern engine
- Platform
- Unreal Engine 5.7.4
- Client
- Downloadable (Windows, macOS at minimum)
- Performance target
- M1 MacBook Air baseline
- Launch market
- Brazil
- Languages at launch
- English, Portuguese (Brazilian), Spanish, Dutch
- Maltese employment
- Creative Director onboarding as the first Maltese Jobsplus-registered employee; Community Manager to follow; growth strategy targets University of Malta and MCAST graduates.
- Currency model
- Dual-currency: non-transferable social credits; regulated fiat conversion via Tilia
- Adult content gating
- Privado ID (verified identity)
- Project status
- Phase A1 active
- Funding
- Privately held; angel and strategic round in progress
- Trademark
- EUTM application 019301533 (LUSION); opposition handled by BomhardIP, Alicante
- Press contact
- press@lusion.world
- Website
- www.lusion.world
Quotes
On-the-record interviews.
Lusion does not seed a quote bank with fabricated material. Real founder quotes will be added here as they are made publicly, in writing, by Dick Postel and Magdalini Giannikos. Until then, journalists are invited to request an interview directly.
Assets
Press assets.
Available now. More assets will be added as they land.
Download PDF
Logo and brand assets pack (PDF)
Logos in multiple formats for press use.