THE JOURNEY
From foundation to first light.
A timeline of how Lusion is being built.
Late 2025
The idea takes shape.
A Brazilian creative director begins sketching a social virtual world unlike anything on the market. Not a game to be won, but a place to be inhabited. The setting: Amsterdam. The ambition: a digital parallel reality built from the ground up in Unreal Engine 5. The project is called Lusion.
Early 2026
Lusion World Limited is founded.
Lusion World Limited is incorporated in Malta. A Boeing 787/777 commander joins as co-founder. Two people from entirely different worlds, aviation and creative direction, united by the same vision: build a social world worth living in.
April 2026
Architectural foundation complete.
Phase A0, the architectural foundation of Lusion, is complete and accepted. Before any world is built, the technical constitution, governance model, performance standards, and system ownership framework are established. The validation square proves 60 frames per second on baseline hardware. The foundation is ready.
April to May 2026
The team takes shape.
Lusion assembles a distributed team of specialists from the highest levels of the games industry. Character architecture, rendering and performance, engine and memory, world design, and animation each have a dedicated owner. Several team members come from Epic Games, Insomniac, and Roblox. The world has the people it needs to be built properly.
April 2026
The Lusion visual identity is complete.
Lusion has a mark. Two faces inside a globe. A world holding someone inside it. And hidden in the letterforms, something that was not planned but immediately recognised: U and S. Us. In a world. The full brand system, including eight logo versions, the Amsterdam After Dark colour palette, and the supporting visual language, is complete.
May 2026
The Patreon community opens.
The Lusion founding community is open. Resident and Citizen tiers are live. A small number of people are now following the build from the inside, seeing decisions being made before the world exists. The public Discord is open to everyone.
May 2026
Phase A1 is active.
Production on the world begins. The Golden Mesh, the avatar foundation every character in Lusion will be built on top of, is in active development. The Amsterdam Hub is taking shape. The social systems, economy stub, and world architecture are being built on the foundation Phase A0 established.
June 2026
Nieuwmarkt is chosen.
Every world needs a first place. The team evaluated Rembrandtplein, Dam Square, and Leidseplein before landing on Nieuwmarkt, the historic market square at the heart of Amsterdam. A hand-drawn sketch with exact measurements was walked through with the team. The first real place in Lusion was decided.
Ongoing
The world is being built.
Lusion is not open yet. Development continues across character systems, world environments, social infrastructure, and performance validation. Updates are shared regularly with the founding community on Patreon.
Follow the build